Crafter’s President, InJae Park, chose the name ‘Crafter’ to pay tribute to the craftsmen who create the guitars.
He believes that building instruments of the highest quality, of the best value and listening to the needs of guitar players is the way to continue the progress and success that Crafter is enjoying throughout the world today.
The company's Korean manufacturing site - one of the most modern factories in Asia - exemplifies the successful blend of high-tech production and the traditional art of guitar making.